Overdrive
Case Studies
Overdrive transforms creativity into conversions. These are the campaigns that defined what’s possible.
Our Case Studies
View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks.
Primo Hoagies
Local Campaign
Campaign Overview
The PrimoHoagies Facebook campaign focused on turning everyday customer experiences into shareable moments. Instead of polished ads, we encouraged authentic community posts celebrating Primo’s unbeatable flavor and hometown vibe.
Together, these posts sparked thousands of reactions, shares, and comments, with locals tagging friends and asking where to find their nearest PrimoHoagies. The campaign proved that real voices create real reach—turning casual fans into loyal customers through authenticity and word-of-mouth energy.
Objective
To build authentic local awareness and drive in-store traffic through organic Facebook engagement. The goal was to position PrimoHoagies as more than just a sandwich shop, a community favorite that people proudly recommend, post about, and share with friends.
By focusing on relatable, user-style posts instead of traditional ads, the campaign aimed to increase brand mentions, social interaction, and foot traffic across PrimoHoagies locations.
Execution
The campaign launched with a series of three relatable Facebook posts designed to feel authentic and community-driven. Each post used conversational language, local references, and casual phrasing to spark organic engagement.
Post 1 celebrated PrimoHoagies’ quality and freshness, inviting locals to stop in and grab a sandwich.
Post 2 teased an exclusive deal, prompting users to check the comments — a tactic that fueled clicks, shares, and curiosity.
Post 3 reinforced the brand’s everyday appeal with a simple, shareable statement that encouraged conversation.
Instead of relying on paid ads, the posts leveraged real voices and word-of-mouth sharing.
Metrics & Results
The campaign achieved exceptional organic performance without paid promotion, proving the power of genuine social engagement. Combined results included:
- 9,000+ total reactions (likes, loves, and laughs)
- 2,300+ comments, with hundreds tagging friends or local stores
- 1,200+ shares, amplifying reach across regional Facebook networks
- A steady spike in local store visits and mentions in Sewell and surrounding areas
- Average post engagement rate more than 4x higher than typical regional promotions
Dude Wipes
National Campaign
Campaign Overview
Dude Wipes set out to prove that bathroom products can be bold, funny, and culturally relevant. With the launch of their XL Wipes and Lil’ Dude Wipes lines, the brand partnered with Overdrive to create an influencer-driven campaign centered around humor, authenticity, and shareability. The goal was to show that Dude Wipes aren’t just for men.
The campaign featured TikTok creators and Instagram influencers showcasing real-life, relatable uses: parents handling potty training, women joking about the scents, and everyday users highlighting comfort and convenience. By turning a private product into a public conversation, Dude Wipes positioned itself as a confident.
Objective
The main objective was to expand brand awareness and make Dude Wipes a familiar household name beyond its core male audience. The campaign aimed to drive conversations that would normalize wipes as part of daily hygiene, not just for men, but for families, parents, and active individuals.
Overdrive and Dude Wipes wanted to:
- Increase visibility and engagement across TikTok and Instagram through natural creator storytelling.
- Educate audiences about the benefits, flushable, eco-friendly, plant-based fibers, and comfort-focused design.
Execution
Overdrive identified a mix of micro- and mid-tier influencers whose audiences aligned with Dude Wipes’ expanding market, from family vloggers and moms to comedy creators and lifestyle reviewers. Each influencer was encouraged to produce short-form video content using the brand in a natural way, rather than through scripted product placement.
Videos featured playful storytelling, moms joking about “Lil’ Dude Wipes,” lifestyle influencers showing the packaging aesthetics, and creators poking fun at the brand’s name in relatable home settings. The combination of humor, honesty, and visual simplicity made the content highly watchable.
Metrics & Results
The campaign’s impact was strong and sustained.
- Platforms: TikTok and Instagram Reels
- Creators Activated: 25+ influencers in the parenting, humor, and lifestyle categories
- Total Reach: Over 2.3 million impressions across posts and videos
- Engagement Rate: Averaged 7.8%, outperforming category benchmarks
- Video Performance: Multiple influencer videos surpassed 100K views organically, with consistent engagement through comments and shares
Tucker Toys
International Campaign
Campaign Overview
Tucker Toys launched an international influencer campaign to revive excitement around two of its signature outdoor products; the Phlat Ball and the Crush-It Bat. The campaign aimed to capture the spirit of outdoor play through authentic, family-friendly YouTube videos that demonstrated the fun, action, and creativity behind each toy.
By partnering with young creators, parents, and family-oriented YouTubers around the world, Tucker Toys sought to bring the brand’s energy to life on-screen. The campaign emphasized hands-on fun, simple design, and universal appeal, inspiring kids and families to get outside, play together, and share their experiences.
Objective
- Boost global awareness for Tucker Toys’ hero products through organic influencer exposure on YouTube.
- Showcase real product use — demonstrating how Phlat Ball transforms from a disc to a ball and how the Crush-It Bat enhances outdoor play.
- Drive interest and sales internationally through visual storytelling that resonated with parents and children alike.
- Leverage the authenticity of creator content over traditional ads to build long-term trust and brand familiarity in diverse markets.
Ultimately, Tucker Toys wanted to position itself as the go-to brand for innovative, safe, and exciting outdoor play worldwide.
Execution
Overdrive coordinated an influencer strategy that focused on creator-driven product demos and family engagement videos. Selected YouTubers — from the U.S., U.K., and Australia — were given creative freedom to showcase the products in fun, natural environments like backyards, parks, and playgrounds.
Each creator produced short-form and review-style videos showing gameplay, comparisons, and reactions. Kids were encouraged to “throw, catch, and test” the Phlat Ball, while parents and family channels highlighted durability and play value. The Crush-It Bat content emphasized power, design, and the satisfying performance kids love, creating an emotional link between the product and outdoor freedom.
Metrics & Results
- Reach: Over 1.6 million total organic views across participating influencer channels
- Creators Activated: 30+ family, toy, and outdoor recreation influencers internationally
- Average Engagement Rate: 6.2% across videos (likes, comments, and shares)
- Top Performing Videos:
- Crush-It Bat Review & Comparison — 742K+ views
- Phlat Ball Review — 537K+ views
- Phlat Ball V3 Product Demo — 337K+ views
